Different Types of Digital Assets

In today’s digital world, where reliance on websites, online services, and digital content is undeniable, the concept of a digital asset becomes all the more important. A digital asset is anything from a simple text document to a complex software program – any piece of digital content with value or a purpose. At Tamman, we understand that achieving digital inclusivity can seem like a daunting task, but the truth is, embracing it is liberating. By ensuring everyone has equal access to this vast landscape of digital information, we can empower all individuals to participate and thrive in this ever-evolving digital world.

Most organizations know their website is their primary digital asset; however, your digital portfolio is much wider. The need for accessibility affects almost every aspect of our digital work and communications, everything from our brand to our project-level work. Incorporating digital accessibility best practices reduces the access-to-information barriers and issues.

When considering your portfolio, did you know that the following list of assets should be optimized for digital accessibility?

• Content, copy, and assets files, including images, videos, podcasts, audio, and more
• Branding including logos, style guide, color palette, and more
• Work assets and marketing collateral, including documents, reports, presentations, PDFs, and more, created using:
  • Microsoft suite: Word, Excel, PowerPoint, etc.
  • Google suite: Docs, Sheets, Slides, etc. 
  • Apple suite: Pages, Numbers, Keynote, etc.
  • Adobe suite: InDesign, Illustrator, Acrobat, etc.
• External communications such as emails, newsletters, event invites, social media posts, and more

This blog is one part of a series of content we have produced on digital document remediation. In addition to this blog, we also offer:

• The Importance of Heading Levels and Alt Text – a video of Tamman team members highlighting the importance of accessible PDFs for people with disabilities and how to make them more inclusive
• Top 8 Crucial Remediation Mistakes To Avoid – a blog post about 8 common issues we often see when trying to make existing documents more accessible
• Introducing Our New Partners, Chax – a podcast episode with the founders of Chax Training and Consulting about mergers, partnerships, and the future of accessible digital documents.
• Different Types of Digital Assets – a blog post describing and explaining the different types of digital documents that should be optimized for digital accessibility
• Transforming Digital Spaces – a podcast detailing our team members’ lived experience of interacting with inaccessible digital documents
• Chax Chat: Our Favorite Accessibility Podcasts – a resource sheet of podcasts we’ve listened to on digital document information from the Chax Chat podcast
• The Essentials of Document Remediation – Tamman’s PDF specialist discusses the importance of accessible PDFs and ensuring they meet high standards for screen reader users